Monday, April 19, 2021

10 Best ad networks for publishers to monetize their blog

Are you a blogger and want to monetize that?

Are you looking for the best ad networks to monetize your blog?

Well, I m covering in this article, 10 Best ad networks for publishers to monetize their blog.

Getting started,

Why publishers need to choose the best ad networks!

The most beneficial factor for publishers using the best ad networks is to sell their available inventory which was not easy to be sold directly to advertisers or advertising agencies. Ad networks offer such opportunities and, in some cases, they are able to make constant income from selling their inventory with these networks.

And these advertising networks creates awareness for your content. The force that drives a great deal of conversion and trust building these days is educational content – eBooks, seminars, and blog posts. advertising is a great way to help get that content found and consumed once you’ve gone to the effort to produce it.

Ad networks are an essential monetization element of the mobile advertising ecosystem. They act as a technical and commercial intermediary between advertisers and publishers.

On the technical level, integrations are often provided for the supply-side to offer their inventory and for the demand-side to activate and monitor campaigns. Commercially, ad networks facilitate payments and transactions. Without ad network solutions to pull demand, publishers would have to negotiate deals with each individual advertiser.

How to choose, which is the best ad network for you!

As a publisher, keeping your website profitable while providing value to visitors is critical. It’s not always an easy job. Besides that, there are many monetization methods and channels to explore that it all can become overwhelming.

If you’ve chosen entirely or even partially monetize your traffic with display ads, finding the right ad network to join can be a difficult task.

10 Best ad networks for publishers

There are many factors to consider when joining an ad network. You want to join a network that helps you better manage your ad layouts, fills the most ad space and generates the best ad revenue possible.Testing a new network demands an investment of both time and resources. It’s essential that you figure out which ad networks are most suitable for your business first.

GOOGLE DOUBLE CLICK AD EXCHANGE

Despite the continued adoption of Header Bidding, Google’s Ad Exchange network remains the best demand source for publishers in 2020. Google double click ad exchange is one of the most powerful as well as the best ad network amongst another ad network in the market. It serves as the premium version of AdSense and includes many noteworthy features such as:

  • Preferred deals
  • Account-level filtering and blocking
  • Customizable reports based on publishers parameters
  • The ability to set your inventories as branded, semi-transparent and anonymous
  • The ability to block vendors
  • Dynamic Allocation in DFP and DFP Small Business
  • And more.

TRIPLELIFT FOCUSES

Triple lift focuses on native ads, branded content, and branded video. They help publishers include native direct deals in their existing ad stack. Their in-feed native ads deliver engaging and respectful advertising experiences for your users.

They use their own proprietary technology to create ad placements for publishers that match the look and feel of each of their websites. Within the native ad framework, they offer a wide range of different ad formats such as image, scroll, cinema graph, carousel, and more.

MEDIA.NET

Media.net serves ads from Yahoo! Bing contextual ad network, which comprises a large pool of national and local advertisers, ensuring a 100% fill rate across all verticals and ad formats. Some of Media. Net’s publishers include Forbes, Elle, Reuters, Cosmopolitan, Esquire, and more.

The ad network supports standard IAB ad sizes and has access to high-quality ads from all major DSPs. Moreover, Media.net supports display units desktop interstitial, in-content native, and mobile docked ads.

INFOLINK

It gets around this problem by offering an innovative set of free-to-use and profitable ad units viz. In Fold (overlay ads), In Text (text links ads), In Tag (tag cloud ads), In Frame (banner ads in margins and frames), and In Screen (smart interstitial ads).

The platform is simple to integrate with a website and is open to any publisher with no setup fees and no minimum page views or visitors requirements.

Revenue Hits

It uses contextual and geo-targeted ad serving technology which makes it a favorable choice in the times of GDPR一monetize websites, mobile sites, add-ons, widgets, toolbar, and more.

It serves over 2 billion ad impressions each day with a promise of 100% fill rate across all geographic regions. Other than display ads, the ad network lets publishers monetize their website using text ads, pop-ups, apps, widgets, XML feeds, and other custom formats.

SmartyAds

It is a media-selling network created for publishers who seek intelligent revenue optimization. Their cross-environment header-bidding wrappers (desktop, mobile or in-app) and high-volume private marketplace deals intensify competition for inventory and help grow publishers’ yield. They serve over 2 billion daily impressions driving the highest eCPMs, CTRs, and fill rates across all geographies which climb up to 100%.

SmartyAds also offers a range of desktop and mobile ad formats viz. Rewarded Videos, Interstitials, Native Ads, and Banners. Their lightweight and latency-free IOS and Android SDK enable mediation which sends requests to a large number of ad networks and DSPs. Their partnerships with top demand partners in global monetizing geographies benefit publishers with highly-targeted personalized advertising with ease.

Undertone

It specializes in providing high-impact ad formats in addition to standard IAB formats. To clarify, formats like IAB rising stars, video formats, and its own range of flagship display formats are designed for higher user engagement.

This is coupled with the fact that many of Undertone’s proprietary ad units use the publisher’s ad inventory in non-traditional ways, ensuring there’s no cannibalization of existing ad products. So this means that Undertone can offer CPMs 100%-1500% higher than traditional display ads.

BIDVERTISER

Though your mileage may vary, Bidvertiser is an ad network with an interesting monetization model. In addition to earning money for each ad that is clicked, the publisher also earns additional revenue when the click leads to a conversion, i.e., sales for the advertiser.

BidVertiser supports multiple ad formats including banners, skyscrapers, rectangles, and others. And publishers can use the provided point-and-click tool to customize the layout of these units to match their website’s look.

Their bidding system ensures that publishers always get the highest possible revenue from each ad unit. Using the reporting interface, publishers can easily monitor their ad performance, clicks, click-through rate, and the total amount they’ve earned.

Vibrant Media

It offers Better-Ads and Chrome filter-friendly ad formats such as in-text, in-image, light box, storyboard, mosaic, and brand canvas in addition to the standard IAB display ad units.

Depending on the needs, publishers can choose to use Vibrant Media as their primary display ad network or can employ their native ad solutions to increase revenue without changing their existing ad configuration. As a result, the ads are responsive and can be delivered across multiple platforms seamlessly

Epom Market

It is a cross-platform ad network associated with leading advertisers and publishers in over 40 countries across 15 verticals. Subsequently, the ad network serves 13 billion ad impressions reaches an audience of 320 million unique monthly visitors per month.

It offers category-targeted, mobile, and local ads to ensure better user targeting, which leads to higher eCPM rates. In addition to standard banner ads, Epom also supports footer, in-text, and mobile-specific ad units.

Tech Genius